Kus Culture® is an Australian based family business, established in 2017 by owner and founder Cassy (Markus) Perrin. In the background, the family team includes mum the bookkeeper/researcher, and dad the operations/warehouse manager. Using her own luscious locks, Kus Cultures founder Cassy had many years experimenting with numerous ingredients on her hair, from which grew a desire to spread the love and create her very own hair care range. This eventuated in partnering with a Queensland-based organically certified manufacturer to assist her in knowing exactly what to both include and exclude in products for maximum effect when establishing her own hair-care business.

Kus Cultures mission is to empower people in Australia and the world, with hair confidence...the kind you only get when experiencing an amazing hair day...every day. As Kus grows its product range and community, its core values of quality and customer satisfaction will always remain unchanged. Kus Culture® is proud to be vegan and cruelty-free and pleased to ensure that ingredients in products are chosen specifically to ensure the efficacy of each individual product - what works in one does not work in another - so Kus Culture® will establish these points of differences to ensure they have the best and most effective products in their range.

Cassy's core values for her business are quality and customer satisfaction, so Kus Cultures commitment to its customers is to continue to create, produce and promote an Australian made, vegan, cruelty-free haircare line using a minimal number of ingredients that are also either mostly organic and/or naturally derived, and are sourced from the best in the market, and always using their "hero" Jojoba oil ingredient, in every product.

We proudly create our own formulas and are made in Australia! Why is this important to us? For Kus, being an all Australia brand means a few things...

  • It means we can work with other Aussies and keep jobs in our country.
  • It means that we have full control over what goes into each of our products.
  • It means our products are thoroughly executed to perfection!

We have specifically chosen a manufacturer that is QLD based (because we are too), and that is Organically Certified. This is key because we know that all of the ingredients we choose will be mostly organic or naturally derived, making our hair care salon quality, amazing for your hair (of course) and environmentally friendly! We also ensure that all of our hair products go through the applicably required testing phases and obtain the necessary Aussie approvals/certifications.

  • Lexie Shay


    "I'm totally in love with the Kus Culture product and tool range, and stock both in my salon. The quality of the products is truely incredible and I love using them on my clients. You can really see and FEEL the health different in clients hair with this range."

  • Sarah Crisp


    "Working with brands whose ethos and mission align with my own is extremely important. Partnering with companies whose products are ethically sourced, created sustainably, Australian owned/ made, Vegan/ Cruelty free as well as high performing and KUS Culture just ticks all the boxes!!

    I have been stocking the full range of KUS haircare and tools in my salon since opening my doors in August 2023 and I love the KUS story just as much as the products which are made right here in QLD!

    They care about quality and are committed to being consciously sustainable while also continuing to educate their ever expanding community of hair lovers. 

    My hands down winning product combo is the Frizz slayer hair mask and KUS curl cream, as a curly girl myself these 2 things are absolute game changers!!"

  • Chloe Hadley


    "We have been stocking Kus on our shelves since early 2021 and myself, my team and of course our clients LOVE the range. I personally use the range in salon on my clients and make take home packages for them too. Kus flies off our shelves and it's because the products actually work!"


  • Jojoba oil to smooth frizz and repair
  • Aloe vera juice for ultimate strength and hydration
  • Apple and Grape seed extracts for natural shine
  • Betaine to provide frizz control and scalp protection

Hydrate me like never before with this lush and originally formulated shampoo & conditioner combo that will leave your locks looking their absolute best and feeling deeply cleansed, moisturised, conditioned, and hydrated. Our shampoo focuses on the deep cleanse with its plant-based lather, while our conditioner locks in hydration with its main combining ingredient being Aloe juice.



  • Nourishment, to help you style and manage your hair without the frizz
  • Strength, so your hair has the best chance of growing
  • Hydration to repair heat damaged hair and bring your natural shine back

Our nourishing mask for all hair types is infused with jojoba oil, shea butter, wheat protein, meadowfoam oil, sweet almond oil and chamomile to absolutely SLAY your frizz and dry hair. Packed with so many goodies and being free of silicones/sulphates, we can assure you your hair will be feeling lush and nourished after using the Frizz Slayer Mask.