Kus Culture® is an Australian based family business, established in 2017 by owner and founder Cassy (Markus) Perrin. In the background, the family team includes mum the bookkeeper/researcher, and dad the operations/warehouse manager. Using her own luscious locks, Kus Cultures founder Cassy had many years experimenting with numerous ingredients on her hair, from which grew a desire to spread the love and create her very own hair care range. This eventuated in partnering with a Queensland-based organically certified manufacturer to assist her in knowing exactly what to both include and exclude in products for maximum effect when establishing her own hair-care business.

Kus Cultures mission is to empower people in Australia and the world, with hair confidence...the kind you only get when experiencing an amazing hair day...every day. As Kus grows its product range and community, its core values of quality and customer satisfaction will always remain unchanged. Kus Culture® is proud to be vegan and cruelty-free and pleased to ensure that ingredients in products are chosen specifically to ensure the efficacy of each individual product - what works in one does not work in another - so Kus Culture® will establish these points of differences to ensure they have the best and most effective products in their range.

Cassy's core values for her business are quality and customer satisfaction, so Kus Cultures commitment to its customers is to continue to create, produce and promote an Australian made, vegan, cruelty-free haircare line using a minimal number of ingredients that are also either mostly organic and/or naturally derived, and are sourced from the best in the market, and always using their "hero" Jojoba oil ingredient, in every product.

We proudly create our own formulas and are made in Australia! Why is this important to us? For Kus, being an all Australia brand means a few things...

• It means we can work with other Aussies and keep jobs in our country.
• It means that we have full control over what goes into each of our products.
• It means our products are thoroughly executed to perfection!

We have specifically chosen a manufacturer that is QLD based (because we are too), and that is Organically Certified. This is key because we know that all of the ingredients we choose will be mostly organic or naturally derived, making our hair care salon quality, amazing for your hair (of course) and environmentally friendly! We also ensure that all of our hair products go through the applicably required testing phases and obtain the necessary Aussie approvals/certifications.