There is 101 reasons hair lovers can't get enough of our shampoo and conditioner duo and soft locks is just the start of their feedback.

Enter the draw for your chance to win our Lock In Hydration kit, complete with our best selling Frizz Slayer hair mask and NEW Hydrate Shampoo and Conditioner. Winner is drawn each month on the 1st from the prior months entrants and emailed.

The Frizz Slayer hair mask is infused with Jojoba oil, Shea butter, Chamomile, Almond oil and Meadowfoam to give your locks the best nourishment and hydration.

No shopping trip is complete without a little extra in your cart. Add our wooden tools to your check out and say good-bye to static friction and frizzy damage.

We listened Curly Queens and we are inviting you to love your curls a little more with our Curl Cream that is putting the bounce back in Curls all over the country.

The Lovely Locks Method (LLM) is a hair-care routine that is easily adaptable to your lifestyle. LLM is not restricted to a single product, a strict routine, or a specific hair type.

"It was love at first wash! The smell, the texture, the feeling post wash - it ticked all the boxes. My hair absolutely approves"